Niall has been working for media and creative industries companies for over a decade. Prior to Edge he worked for Exodus Ventures, a specialist in the high-growth early-phase digital media sector, where he served as an investor, board member, strategic and corporate finance advisor. Before that he was at the Top Right Group (formerly EMAP), supporting on growth strategies, acquisitions and sales and marketing optimisation; OC&C Strategy Consultants, working predominantly in their media practice; and has advised several startups on their growth plans. He is a CFA charterholder and has completed an MBA at the London Business School.
Having worked with content producers and distributors throughout his career, he continues to see huge opportunity in technological (e.g. AR, VR, video/mobile first, personalisation) and format (e.g. gamification, influencer led, experiential content) developments to create greater audience engagement and commercial success.